Branding That Connects You With Buyers
Branding forms the bedrock of how the public perceives the image, philosophy, strengths and values of a company or organization, its products and services. Branding works as the defining factor that spells marketing success or failure. Brand strength encourages customers to buy and gives them a shortcut to relate to products and services of high value.
What Makes a Good Brand Happen?
First you establish a brand that promises quality, every time. Then you maintain that consistent brand experience across every form of media. Each time a customer interacts with your brand, and has a positive experience, your brand becomes part of that person's life experience.
Think of the best brands in the nation. You can picture their logo and products immediately, and recognize the company without reading a word.
"Perhaps the most salient factor for the most successful brands is the promise of consistent quality. Whether it's a business or a consumer making a purchasing decision, they want to be sure in this world of endless choice that their decision is the right one."
– Rosi McMurray, executive director of strategy, The Brand Union
|
